The collab we didn’t know we needed is here. Off-White™ has embarked on a groundbreaking multi-year partnership with the league-leading WNBA team, New York Liberty, marking its first collaboration with a U.S. sports team. This alliance will see Off-White™ become the Official Style and Culture Curator for the Liberty, commencing with the unveiling of a custom varsity jacket ahead of the Liberty's opening playoff game.
The collaboration has generated significant excitement among fans, who are eagerly anticipating the release of the custom varsity jacket and other exclusive items. One enthusiastic fan exclaimed, "I want one LIKE NOW. HERE TAKE MY MONEY," capturing the high demand and eagerness surrounding the partnership. Social media has been flooded with fire emojis and shocked emojis, reflecting the widespread excitement and anticipation for this unique collaboration.
A Fusion of Style, Sport, and Culture
Rooted in the vibrant culture of New York, this partnership will bring forth an innovative varsity jacket, seasonal fashion capsules, authentic community initiatives, and collaborations with Liberty players to honor Women’s History Month, Black History Month, and Pride. Off-White™ and the New York Liberty share a commitment to breaking barriers and pushing boundaries in their respective fields.
Shared Values and Vision
Off-White™ has always been a trailblazer in the fashion industry, creating platforms for young talents and unique cultural influencers. Similarly, the New York Liberty are reshaping the landscape of women’s sports, with a loyal fanbase and a viral mascot that extends their influence beyond the basketball court.
"Off-White is a catalyst force for change, creating platforms and giving voice to a community of young radicals, groundbreaking talents, and unique cultural forces. The New York Liberty are leading the change in the world of sports, demanding attention and being bold. Sport is evolving and women are making history by owning it. We are thrilled to partner with this inspiring team and create together a space that doesn't exist, by pushing the boundaries to create the future. For everyone," said Off-White™ CEO, Cristiano Fagnani.
"WNBA players are being seen as style icons like never before, while also driving culture in previously unimagined ways," added New York Liberty CEO, Keia Clarke. "This recent shift presents an optimal moment for the New York Liberty and Off-White to come together to push boundaries even further and create new experiences that blend sport, fashion, and culture in authentic ways that transcend the basketball court."
Kickoff Event and Custom Varsity Jacket
The partnership officially kicks off on Sunday, September 22, during the Liberty’s first 2024 playoff game at Barclays Center, featuring the debut of a custom Off-White™ varsity jacket. This exclusive jacket, adorned with signature elements from both Off-White™ and the Liberty, will be available for fans to customize and pre-order during select playoff games.
This historic partnership promises to create a dynamic intersection of sport, fashion, and culture, setting a new standard for collaboration in the world of sports and beyond.
About Off-White™ c/o Virgil Abloh
Founded in 2013, Off-White™ explores the grey area between black and white, creating a unique cultural vision through seasonal collections for men and women, as well as objects, furniture, and publications. Based in Milan, Italy, Off-White™ combines Italian craftsmanship with a global perspective on design and trends. Under the creative direction of Virgil Abloh, the brand merges the reality of everyday wear with the artistic expression of high-fashion, drawing inspiration from contemporary youth culture.
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